Throwing a launch party for your new business or product can be a daunting task, especially if you aren't an expert party planner. Plus, a business party has a different goal than most personal parties. So, if you're tasked with this job, how can you do it successfully? Here are five steps to get you started.
Hire Help. Because you're not an expert, it may not be worth your time to try to DIY your launch party...if you can afford it. Try to build into the party budget a few time-saving services like catering, marketing assistance, or bartending. In addition, you may want to hire some professional help with important aspects like the invitations or guest list. If you can't hire professionals, be sure you get lots of help in any other way you can so that you aren't trying to mange the whole circus by yourself.
Know Your Goals. A launch party should reflect what you want to get out of it. If you're launching a new business, for example, are you trying to create a brand identity, generate leads, attract new investors, or educate your customers about your company? By knowing what you need to accomplish with the event, you can better focus your efforts on what will get the job done. If you want to build a brand, for example, you may want to spend more money on branded gifts and decor than on alcohol and food.
Keep 'em Fed. Lack of food and drink can kill a launch party much earlier than you ever anticipated. So, when planning your event, don't skimp on the appetizers, meals or alcoholic beverages. Hiring a professional catering service like Marians Island Wide Catering can save both money and time. In addition, consider providing bite-sized food, like sliders or meatballs, for guests to snack on to make your budget stretch farther while keeping your guests full.
Advertise, Advertise, Advertise. Get the word out about your launch party as early and as often as you can. Effective social media use is key to today's launch parties, so be sure your website and all social media outlets are up-to-date and keep them going with fresh content. Get friends, family and employees to help spread the news through their own networks -- both in person and online. If you already have established vendors, customers or partners, be sure to ask them to promote your launch through their contacts. Finally, create simple but striking invitations for your guest list, and hand-deliver invites to anyone you particularly need to be there.
Offer Something. Want to attract more people to your launch? Give them something in return. Free gifts, door prizes, contests and goody bags are all ways to offer a little something to people who make the effort to come. In addition to free food, you can also provide an open bar early in the event -- even for a limited time -- so that guests come on time. Consider offering a small, branded gift to those who help out with promoting the event as well.
By knowing the steps to crafting a great launch party in the planning stages, you can ensure a successful day and an excellent investment in your business' future.